Thursday, November 05, 2009 from 5:30 PM - 8:00 PM (ET)
On November 5th, PSFK and 22squared will host a Good Ideas Salon in Tampa Bay. For the event, Brandon Murphy (22squared) will moderate a conversation on advocacy for marketing and business strategy with a panel of guests including Sabrina Calouri (HBO), Darcy Raymond (Tampa Bay Rays), Chris Perkins (Blitz Media) and Ben Allen (Think Conservatory).
We'll explore perspectives on engaging brand advocates for insight, story telling, relevancy and fan hood.
AGENDA
4.30 Doors Open
5.30 Salon Begins
7.30 Audience Q & A
8.00 Salon Concludes
(Food and Drinks will be provided by 22squared)
SPEAKERS
Sabrina Calouri, Director of Marketing and Promotions for HBO
Darcy Raymond, VP of Brand and Fan Experience for the Tampa Bay Rays
Chris Perkins, President of Blitz Media
Ben Allen, Co-Founder of Think Conservatory
(Moderator) Brandon Murphy, EVP Chief Strategy Director at 22squared
SPEAKER BIOS
Sabrina Caluori (HBO)
Sabrina Caluori is a Director of Marketing at HBO where she oversees the development of consumer engagement strategies through HBO.com, email and social media. Throughout her tenure with HBO, Sabrina has managed to activate fans around 30+ properties including Flight of the Conchords, Entourage, Bored to Death and most notably, True Blood. Additionally, Sabrina oversees HBO.com’s community platform and has championed the brand’s entrance into the social arena via the newly launched HBO on Facebook and Twitter.
Prior to joining HBO, Sabrina was an Account Director at Deep Focus where she grew the agencies’ billings by over 40% in just four years. Her unique ability to marry digital media, creative and publicity into an integrated campaign allowed her to easily win and grow client business with HBO, Miramax, Court TV, Picturehouse and Comedy Central.
Sabrina’s
tireless creative vision and unparalleled work ethic have led to multiple
awards including a Cannes Lion for Best Integrated Campaign, a Webby for Best
Entertainment Website and a Billboard Award for Most Innovative Use of
Technology in advertising.
Darcy Raymond (Tampa Bay Rays)
Darcy Raymond joined the Rays in January 2006 as the team's first vice president, branding and fan experience. Since then he has developed a breakthrough fan experience at Tropicana Field, while overseeing the ares of customer service, game entertainment and ballpark experience.
Raymond has extensive consumer products and branding experience including five years with Procter and Gamble, the last two as a brand manager. He also led all marketing efforts as vice president of marketing for Mamma.com, a search engine company.
Raymond has an MBA from Harvard Business School. He also holds a Bachelor of Commerce from Concordia University's John Molson School of Business, in Montreal
Chris Perkins (Blitz Media)
Chris is a 20+ year veteran of venerable agencies like Hal Riney & Partners, O&M and Arnold where he managed brands like Chrysler, Jeep, OSU Medical Center, NAPA Auto Parts, Florida Tourism, Shell Oil, RadioShack, Jack Daniel’s, Babies R Us, HP, Unilever and McDonald’s in a career that has taken him across the U.S. and all the way to Poland during his Ogilvy & Mather years.
His passion for the people, business insight and no-nonsense strategic approach is totally focused on helping Blitz clients grow their business.
Chris lives in Needham Heights, MA with his wife Misti, daughter Arleigh, and son Brennan.
Ben Allen (Think Conservatory)
Ben Allen co-founded THINK CONSERVATORY after serving as President of TATTOO Brand Strategy and SVP of Brand Transformation at Sterling Brands.
Over the course of his career, he has worked on hundreds of assignments for some of the world’s best passion brands, including: OPRAH, Cirque du Soleil, LUNA Bar, AXE Body Spray, Intercontinental Hotel Group, Yahoo!, Microsoft, Discovery Networks, Teen Vogue, Allure and Glamour magazines.
He approaches each client assignment with a desire to discover what is at the heart of the brand/audience relationship, and help communicate that passion to broader audiences to ignite growth.
Moderated by Brandon Murphy (22squared)
Brandon is a 15-year veteran in the advertising industry and directs brand planning, engagement planning, digital strategy and media planning at 22squared. He developed the agency’s unique approach for creating brand advocates called The Friendship Model, which is designed to help brands build relationships with their customers that are worth talking about. He oversees efforts on Publix, Buffalo Wild Wings, Florida’s Natural Orange Juice, Southeast Toyota Distributors, Shoe Carnival and Lincoln Financial.
In addition to all of 22squared’s clients, Brandon has worked as a planner on Michelin, Pier 1 imports, Bissell, GMAC, Delta Faucet, Owens Corning and some of P&G’s biggest brands creating custom programs for Wal-Mart.
22squared is an advertising agency focused on earning and creating brand advocacy. Our focus is to give consumers reasons to talk and to build relationships worth talking about. Our name is living evidence of that focus. 484 is the number of friends an average person makes throughout their lifetime. Our name represents both the square root of friendship and the exponential power of advocacy.
When advocates talk, brand grow: 22squared.com
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